• Gareth

From the Archives: Jordan Brand Sponsors Argentine Basketball Federation

Originally posted January 13, 2017


In news coming out of the southern hemisphere, two of my favourite "things" are teaming up as Nike has announced a multi-year partnership between the Jordan Brand and the Argentine Basketball Federation.


Having picked up a Nike Los Pumas rugby jersey and a Nike Boca Juniors football jersey while visiting Argentina in 2007, both of which I still wear today, I am very much looking forward to seeing what the Jordan Brand comes up with on the basketball side.


One can only hope for some sort of promotion with Ginobili before her retires.  He has had some great PEs for the Olympics and FIBA in the past and it would be awesome to see him with a Jordan PE or some custom collection like Kawhi Leonard. Leave a comment and let me know what you think.


I originally saw this on the CABB website, thanks to Google for the translation:


Nike Argentina is proud to announce that it is the new clothing sponsor of the Confederación Argentina de Básquetbol (CABB), through its Jordan brand. This partnership will last until the end of 2020 and encompasses all national basketball teams, including women's and men's leagues, seniors and juniors.


This agreement represents the second sponsorship of a national team by Nike, Inc., in Argentina and the first for the Jordan brand. Thus, the CABB joins the national team of Argentine rugby, the Jaguars and emblematic football clubs such as Boca Juniors, San Lorenzo de Almagro and Rosario Central.


"The style and essence of the Jordan brand continue to inspire players around the world," said Larry Miller, President of the Jordan brand. "We are optimistic that we will be able to connect the famous Argentine passion for sports with the highest standard of performance of the brand in basketball," he added.


The Jordan brand will provide the CABB with innovation and high-performance apparel as the team prepares for major international basketball events such as the World Basketball Championships in China (2019) and the Tokyo Olympics (2020).